FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.
The objective of the branding process is to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. Elegant in its interior and exterior, offering clients a luxurious getaway to retreat to self care leaving renewed. Successfully communicating the experience to the consumers was embedded in the design process. Therefore, Alharir Salon has been developed, expressing femininity, visual elements, opulent colors and textures with attention to the fine details to add more confidence and comfort.
Inspired by Brazilian nature, these posters explore the possibilities of the Golden Ratio when applied to graphic design, thus representing the diversity of fauna and flora in Brazil through symbols and illustrations. The different techniques used here are based on Phi calculations (1.618) for the creation of guides, hierarchy and elements that make up the pieces.
This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
This project toolkit, Cut and Paste: Preventing Visual Plagiarism, addresses a topic that can affect everyone in the design industry and yet visual plagiarism is a topic that is seldom discussed. This could be due to the ambiguity between taking reference from an image and copying from it. Therefore, what this project proposes is to bring awareness to the grey areas surrounding visual plagiarism and position this at the forefront of conversations around creativity.