Glow by John Vincent Redrico

John Vincent Redrico Shares The Glow Print Ad

John Vincent Redrico, the creator of the awarded project Print Ad by John Vincent Redrico demonstrates, Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!").

Glow by John Vincent Redrico Images:

VIA: http://competition.adesignaward.com/design.php?ID=28349

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