Mamba Chiliast Brand Identity - Design Bulletin

Design Bulletin

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Mamba Chiliast

Mamba Chiliast (MC) is a basketball community for Kobe Bryant's fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. The eye in the logo, representing the Mamba, with the letters M and C combine to form the hexagonal shape, which stimulates deeper collective memories about religion, organization, and energy. This design helps the community build the spiritual and powerful brand image.

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