Design Bulletin

SHAN MAI FOOD

Brand Identity

Saturday, 14 September 2024

Underforest: Select

The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.

Alma Kamal

Editorial Design

Friday, 13 September 2024

Stet

Our world has evolved dramatically since the invention of movable type, and so have people. The internet has altered reading habits from linear to non-linear. However, the printed book still retains its traditional form, causing a disconnect between the reader and the ink on paper. This gap made it possible for Stet to exist. Stet aims to reshape and push the boundaries of print to encourage more people to read tactile books, with concentration on certain genres like Humanities.

Paul Robb

Brand System and Campaign

Thursday, 12 September 2024

Brand design s6 Foundry

The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.

Hsiao-Wen Hu

Campaign Poster

Wednesday, 11 September 2024

Action Means Everything

This campaign proposal advocates the importance of actions over empty promises, aims to make people notice the changes and empowerment brought by active participation. It is a self-initiated project that serves as the designer's personal reminder of the importance of taking action, as well as a response to the social movement at the time.

Anamarija Leljak

Brand Identity

Tuesday, 10 September 2024

Happetsy

The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.

Giuditta Gentile

Brand Identity

Monday, 9 September 2024

Fondazione Alinari

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

Design Bulletin

Underforest: Select

Stet

Brand design s6 Foundry

Action Means Everything

Happetsy

Fondazione Alinari

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Underforest: Select

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Brand design s6 Foundry

Action Means Everything

Happetsy

Fondazione Alinari

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