The book is categorized to agriculture, people livelihood, agricultural and sideline, agricultural finance and agricultural policy. By way of categorized design, the book is more cater to the aesthetic demand of people. In order to be closer to file, a full enclosed book cover was designed. Readers can open the book only after tearing it. This involvement let the readers experience the process of opening a file. Moreover, some old and beautiful farming symbols such as Suzhou Code and some typography and picture used in particular ages. They were recombination and listed in the book cover.
The concept of this visual design is to imitate the baton’s movement of the conductor while performing on stage, every single move brings in an new tune from various instruments, and finally it comes to the whole picture of the piece of harmonious music. The baton strongly represents the initiation of all, about the rise of melody, the participation of the orchestra, the focus of the audience and all in all, the Music Festival itself. This poster demonstrated those touching melodies during the performance in the Macao International Music Festival via abstract illustrations.
Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.
This client is a company with the history of 100 years in Hiroshima.In the Hiroshima atomic bombing of 1945, the factory burned down, and about 50 members died. This poster has an originl message. When visitors and companies visit this facility to see the memorial it appeals for peace to our ancestors. It is said that the birth of the life is from the sea. This imaged the picture of the wave to come up in an old Japanese painting well. This is the minute design which is possible simply because it is a modern computer technology. The typography we used,is ink painting from Japanese culture.
Presenting his illustration technique into his own version of exlibirs calendar, the designer successfully leads the audience stepping in a journey of time back into ages recalling the doubts of their daily life within themselves. With a few colours, the drawing of the designer brings out an overall dim impression in a sense of beauty which remains and keeps continuing in one's mind. The illustrations are really interesting, driving the audience keep wondering the story behind in the theme of silence. It is a work of art.
Widiba is a Bank which operates mainly online. The Bank’s payoff is “no ordinary bank” and it conveys the innovative aim of the company. They designed for them an institutional rounded typeface to help strengthen the brand identity in all communication fields. Widiba rounded font-family is set up in four weights: light, book, medium and bold. Moreover, to obtain more flexibility for various applications, they created also a serif version and a condensed one, both of which develops in just one weight.